Project Overview
This year’s annual report centers on the ongoing transformation of CCB into a leading international bank. The images used throughout the report showcase a series of symbols that the world associates with China - from stunning ancient temples to major cities which are now considered global financial powerhouses, and lush bamboo forests to intricate pottery and ceramic production.
The clean and crisp look of the 2015 Annual Report projects a modern and confident feeling, reinforcing CCB’s position as a major player in global banking and a symbol of China’s economic resilience.
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★ ★ ★ ★ ★
2015 Vision Award Annual Report Competition by LACP
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