Project Overview
Managed end-to-end design cycle and visual design work for all social and digital campaigns, from creating mood boards to photography direction and styling for brand seasonal campaigns.
Loewe 001 Fragrance Launch
![](https://cdn.myportfolio.com/5a1a4b7503716d5c0437e63f588c19ec/50e400d5-070e-4b13-9db1-6bc4da82b584_rw_1920.jpg?h=415a1fef01e2638e9fda9c7ce2e54fa5)
![](https://cdn.myportfolio.com/5a1a4b7503716d5c0437e63f588c19ec/0154363f-57fa-4745-b96f-59e01164e248_rw_3840.jpg?h=89187c0dc877d7015cc1dccac6497b1c)
![](https://cdn.myportfolio.com/5a1a4b7503716d5c0437e63f588c19ec/cd4127b8-8c29-4852-bb97-0a17e4be60bd_rw_3840.jpg?h=f4bbb9bae292961a8a4c072a2c37366b)
![](https://cdn.myportfolio.com/5a1a4b7503716d5c0437e63f588c19ec/d925bcaf-ea8b-475e-8a47-43d9ebd7cd4c_rw_1920.jpg?h=09fb8ee546d7780219342fdf8258eee3)
![](https://cdn.myportfolio.com/5a1a4b7503716d5c0437e63f588c19ec/6920f8e3-75fc-43cd-84c4-61c298332a3c_rw_1200.jpg?h=c2d2b80dfcbb0e9301ca0c5e306b786f)
National Day
![](https://cdn.myportfolio.com/5a1a4b7503716d5c0437e63f588c19ec/3d523473-7251-49db-8fdc-7b3eab134f3b_rw_3840.jpg?h=4d3e1757916139076538d63551dcd6a8)
![](https://cdn.myportfolio.com/5a1a4b7503716d5c0437e63f588c19ec/71fe3e2c-dc6b-42a2-bcd7-36523689590c_rw_3840.jpg?h=630088b181489e8c583958cd9368a293)
![](https://cdn.myportfolio.com/5a1a4b7503716d5c0437e63f588c19ec/2ecd3559-4e9d-4b06-8502-97638668748a_rw_3840.jpg?h=de92b3c1bc090c6972e68fbd7c4a4eea)
![](https://cdn.myportfolio.com/5a1a4b7503716d5c0437e63f588c19ec/fa07d01e-50ca-44c7-bcdd-9bc012d3dd20_rw_3840.jpg?h=7c49f4a2fec6f897f6f7b407a0c008e9)
![](https://cdn.myportfolio.com/5a1a4b7503716d5c0437e63f588c19ec/1063110b-eafd-402c-8ba6-183b45e9773d_rw_3840.jpg?h=f3003fecf3e9d07f7098df58520e488f)
![](https://cdn.myportfolio.com/5a1a4b7503716d5c0437e63f588c19ec/e31c3623-73ab-431f-830f-63e2b9856dab_rw_3840.jpg?h=4128aa6991d331b5f37aa58647823893)
![](https://cdn.myportfolio.com/5a1a4b7503716d5c0437e63f588c19ec/93022c0c-80c2-478f-ac8a-882d8c44d3b1_rw_3840.jpg?h=0a4a3ae4d4361e19a2adebbd800c322d)
![](https://cdn.myportfolio.com/5a1a4b7503716d5c0437e63f588c19ec/a8f3812b-215a-42b0-8746-1675ad77d4e6_rw_3840.jpg?h=7e124b8c24e44714a2af052e5bd7a0f1)
![](https://cdn.myportfolio.com/5a1a4b7503716d5c0437e63f588c19ec/99164bbe-e301-42f9-a3ac-12681c644e96_rw_3840.jpg?h=405ce25892b68abee0380024a18780b8)
![](https://cdn.myportfolio.com/5a1a4b7503716d5c0437e63f588c19ec/faa6f2d4-df81-4864-833a-74349fd82b74_rw_3840.jpg?h=f0914a756783d65f3af17601e9620643)
New Arrivals
![](https://cdn.myportfolio.com/5a1a4b7503716d5c0437e63f588c19ec/33105118-14b5-45be-a429-5644bf7e8a23_rw_1920.jpg?h=98f58d862ead26b64196acb6a0a56a9f)
![](https://cdn.myportfolio.com/5a1a4b7503716d5c0437e63f588c19ec/5258ae04-6718-45e8-b2c8-39259eec9051_rw_1920.jpg?h=19d360f16416979983ba0ce64b05d42e)
![](https://cdn.myportfolio.com/5a1a4b7503716d5c0437e63f588c19ec/0c5061b6-ea95-4552-89f4-ae8180b5ad77_rw_1920.jpg?h=3ffcfc817deba2c0cbca64e8d5d55130)
![](https://cdn.myportfolio.com/5a1a4b7503716d5c0437e63f588c19ec/801d6b07-e29d-44fb-b619-dc4be6633036_rw_1920.jpg?h=fb6841e38199ada66669e6bbe5c2d087)
![](https://cdn.myportfolio.com/5a1a4b7503716d5c0437e63f588c19ec/8314b593-593a-4b74-817f-b7bc2f303ad5_rw_1920.jpg?h=af7250fa5ec66339c35022811e738c34)
![](https://cdn.myportfolio.com/5a1a4b7503716d5c0437e63f588c19ec/8a7854b5-4657-4e1f-89df-b9fe7429d31a_rw_1920.jpg?h=572a36bcdb571b045cc2e57a54ddf070)
Chinese New Year
![](https://cdn.myportfolio.com/5a1a4b7503716d5c0437e63f588c19ec/b0855b9f-ebe7-47ba-a982-aee78f0854e4_rw_1920.jpg?h=8603ed050f58e338179711bcf37c0a62)
![](https://cdn.myportfolio.com/5a1a4b7503716d5c0437e63f588c19ec/9d0bceaf-b4e4-4bef-b1c6-76e6121e3b41_rw_1920.gif?h=e555ee786fecaf4e24b059fee1dfdc2a)
![](https://cdn.myportfolio.com/5a1a4b7503716d5c0437e63f588c19ec/2a5bbb85-1589-460f-8772-61166c87b8df_rw_1920.jpg?h=40ab89354e82458aee32f045c65e108b)
![](https://cdn.myportfolio.com/5a1a4b7503716d5c0437e63f588c19ec/3f5c3a78-ead4-4b55-8583-960867aebde5_rw_1920.jpg?h=034bcfbb58bf345981a67b517eeaac22)
![](https://cdn.myportfolio.com/5a1a4b7503716d5c0437e63f588c19ec/be3954aa-47ea-4401-abf2-905de0c2453f_rw_1920.jpg?h=020f04986d47eb7d55dda70b15f4f8a8)
![](https://cdn.myportfolio.com/5a1a4b7503716d5c0437e63f588c19ec/427868ea-6173-409b-a3b5-8bae5e37e8eb_rw_1920.jpg?h=ad26ec6d13ab588a11fc420eae31fdd7)
![](https://cdn.myportfolio.com/5a1a4b7503716d5c0437e63f588c19ec/0484e16e-3668-4b5a-85de-d45e6fe7e363_rw_1920.jpg?h=179f29b58656f6f493811b7c37d4fffb)
![](https://cdn.myportfolio.com/5a1a4b7503716d5c0437e63f588c19ec/4b50ca3d-e9a3-4237-a405-97aa9bbd89a9_rw_1200.gif?h=da9c78c5853f31d3f5553646cb1e9019)
Valentine's Day
![](https://cdn.myportfolio.com/5a1a4b7503716d5c0437e63f588c19ec/2c30a55b-cf9e-4144-b1c0-ea98d5223c7c_rw_1920.jpg?h=64d0ea6a67df145a37cc4ec6684b8058)
![](https://cdn.myportfolio.com/5a1a4b7503716d5c0437e63f588c19ec/e87f3892-c99c-4cdd-a0c2-8e168a323fcc_rw_3840.jpg?h=2777cc27becaa1a390f3d97c92c1924f)
![](https://cdn.myportfolio.com/5a1a4b7503716d5c0437e63f588c19ec/ab47259e-ea74-4cb1-9f0c-523bd57c84eb_rw_1920.jpg?h=98830c106d7c484efe200dfc76890cb7)
![](https://cdn.myportfolio.com/5a1a4b7503716d5c0437e63f588c19ec/7a07d41c-d406-4398-89bc-9f152e42fd6f_rw_1920.jpg?h=756d7421a779dc96a7fa22eadc6dd60e)
![](https://cdn.myportfolio.com/5a1a4b7503716d5c0437e63f588c19ec/e4c0566d-7b8e-435f-8f76-532b5359adba_rw_1920.jpg?h=acb80eeed47786fd1705b8216fe779e9)
![](https://cdn.myportfolio.com/5a1a4b7503716d5c0437e63f588c19ec/b5e27f59-fbe1-47a3-bbd1-83f811277fda_rw_1920.jpg?h=37560557e70e32eba4c07174c3107693)
![](https://cdn.myportfolio.com/5a1a4b7503716d5c0437e63f588c19ec/abd7154a-5857-485b-bc88-fc4018a07893_rw_1920.jpg?h=f101e24520e96e600940830f638175fa)
![](https://cdn.myportfolio.com/5a1a4b7503716d5c0437e63f588c19ec/2f31bcec-5241-440b-a07a-7e5fc4df7805_rw_1920.jpg?h=94c5e36f24d80f1e0ae526eec3511f90)
Back to basic: Skincare series
![](https://cdn.myportfolio.com/5a1a4b7503716d5c0437e63f588c19ec/9798f916-55d9-48dd-9980-20732de46da9_rw_3840.jpg?h=3290bd365ac47faff9e759d61d10a34f)
![](https://cdn.myportfolio.com/5a1a4b7503716d5c0437e63f588c19ec/29570aec-6cdf-44fd-b23f-93769fc013a3_rw_3840.jpg?h=edea1b92e3d79a558c27dd67a61e4050)
![](https://cdn.myportfolio.com/5a1a4b7503716d5c0437e63f588c19ec/c6aa0bb8-96e2-4edf-bc5d-c589fdb3eb0c_rw_1920.jpg?h=40be4892b11d8b2648ff10b8e84efbf0)
![](https://cdn.myportfolio.com/5a1a4b7503716d5c0437e63f588c19ec/c49dbed5-ae97-4dbf-8ff3-7c903c6f0c89_rw_3840.jpg?h=e1bc6be82e2bdd1d0c723e0a4ba5b123)
![](https://cdn.myportfolio.com/5a1a4b7503716d5c0437e63f588c19ec/b5ffd581-9a3f-4e82-9b81-7d05cc5adf99_rw_1920.jpg?h=5d97a99f88d3711638b07adc20fb21fc)
![](https://cdn.myportfolio.com/5a1a4b7503716d5c0437e63f588c19ec/6740dbaa-331d-48b5-8649-9ed110272771_rw_1920.jpg?h=be961646e70bc646ec819311ba80a876)
![](https://cdn.myportfolio.com/5a1a4b7503716d5c0437e63f588c19ec/8e0e7e12-2396-4b47-ae56-0d337403f60c_rw_1920.jpg?h=a9dd6aac277d084bd271e24ff606035c)
![](https://cdn.myportfolio.com/5a1a4b7503716d5c0437e63f588c19ec/207c8188-75d9-403a-bd18-d3903b6e9d1e_rw_3840.jpg?h=54ee65d016775d78fa5a0cbca100f066)